Wednesday, June 21, 2017
Many driven business professionals are committed to on-going education in order to stay current and sharp in our ever-changing marketplace. Celia Tombalakian, currently a Senior Director Global Marketing at Elizabeth Arden and self proclaimed "amateur-techie", is an example. Celia Tombalakian is actively enrolled in a Digital Marketing certificate program from the Cornell University SC Johnson Graduate School, along with other highly experienced professionals. Celia Tombalakian's motivation is to have hands on experience with digital strategies and metrics as a means of staying current and getting the most out of her digital programs, agencies and experts in the workplace.
In a world where more and more activities are centered online, digital marketing is one of the most effective ways to build customer relationships and promote your organization's products or services. But it can also be a struggle to make sense of the sea of acronyms, technologies and platforms.
This Digital Marketing Certificate program at Cornell's' University's SC Johnson Graduate School strives to demystify that.
The program begins with an overview of the digital marketing landscape, preparing students to implement a series of proven frameworks within any given organization. The program then takes a detailed look at opportunities and strategies associated with leading channels and platforms including digital, mobile and emerging technologies. Students are guided, step by step, in assessing customer needs and marketing objectives and in creating their own digital marketing plans for both paid and owned media. By the end of this program, all marketing ideas will be pulled together into a single, integrated plan based on your organizational priorities and resources.
Cornell University’s SC Johnson Graduate School certificate programs attracts students of all backgrounds, particularly those who are committed to continuing education and managing business responsibilities at the same time.